boats.com, founded in 1999, is the largest global search engine in the leisure marine market with more than 230,000 boats from 144 countries. Its powerful URL helps position boats.com as the go-to resource for everything boats - boating news, DIY tutorials, blog posts, videos, reviews and boat listings. For OEMs and their dealer networks, boats.com offers effective marketing tools to promote and sell new and used boats for sale across the globe.

boats.com was originally launched as a private, venture capital-funded start-up in San Francisco, CA to leverage the dot com boom in the boating niche. In January 2000, boats.com acquired YachtWorld, marking the first Internet content deal within the boating industry. Just a few months later, boats.com expanded its offerings to the European market. Ian Atkins opened the first European office in Fareham, England to launch boats.com to the European markets and provide dedicated sites for the UK, Germany, France, Spain, Italy, Netherlands, and Australia.

Dominion Enterprises (then Trader Publishing Company), acquired boats.com and YachtWorld in 2004. For the next six years, boats.com focused on building content, including editorial, videos, reviews and global boat listings, which positioned the brand as the site for “everything boats.” In 2010, boats.com, YachtWorld and Boat Trader joined forces as the three leading marine websites to form Dominion Marine Media within Dominion Enterprises.

Today, Ian Atkins is President of Dominion Marine Media, which includes the four leading marine brands of YachtWorld, Boat Trader, boats.com and CosasDeBarcos. Dominion Marine Media continues to build best-in-class software to support the brokerage community with a commitment to innovation and service, developing and applying leading-edge technology for our commercial customers and a superior experience for prospective buyers.

Meet the boats.com team.

To find out more about boats.com, please visit our News Room.

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