In partnership with the boating industry, is building and maintaining the marine Internet marketplace. enables boat users, manufacturers and resellers – including yacht brokers, boat dealers, marinas, boatyards, and other marine service businesses – to participate in a thriving online community and state-of-the-art e-commerce channel. By enhancing the consumer’s boating experience and helping to increase the industry’s effectiveness, has opened up new commercial opportunities for the industry and is helping to grow the sport of boating.

The management team is made up of boating and Web/Internet business veterans, whose depth and breadth of experience has enabled it to build strong, strategic partnerships.