Video Brochures Are “Tremendous Success” For Boats.com and YachtWorld.com
More than 4,000 Boat Videos Posted on Websites in First Month since Introduction, Increasing Traffic and Leads for Dealers and Brokers
SEATTLE – November 27, 2007 – Boats.com and YachtWorld.com, the leading marine industry Web portals, report a dramatic upsurge in traffic and leads for dealers and brokers listing boats for sale on the two sites since introducing the new Video Brochure service last month.
“We now have close to 5,000 Video Brochures on Boats.com and YachtWorld.com,” said Debra Keene Bergeron, U.S. general manager of Boats.com and YachtWorld.com. “They have proven to be a
tremendously successful addition to the Websites. Traffic to listings with Video Brochures is up 70 percent, and leads are up 40 percent on the Boats.com site, while we have seen 44 percent more traffic and 12 percent more leads for brokers on YachtWorld.com.”
“Video presentations are a very effective way to present boats listed for sale, grabbing the attention of buyers and generating highly qualified leads,” added Bergeron. “Studies have revealed that over 50 percent of consumers who watch an online video ad are likely to take action that, in 12 percent of the cases, leads to a purchase.”
Dealers and brokers listing boats for sale on the two Websites are very pleased with the results. Joe Brumph, of Shy Beaver Boat Center in James Creek, Pa., for instance, said, “I found the video brochures very easy to use and believe it will be a valuable sales tool for our Website. I was able to customize the Video Brochure to suit our needs in a matter of minutes.”
The video brochure service with new, state of the art, local language voiceovers will be offered to European brokers and dealers in early 2008.
About YachtWorld.com & Boats.com
Together, YachtWorld.com and Boats.com are the single most powerful and effective global marketing solution for the boating industry. With over 140,000 new and used boat listings worldwide offered by over 4,000 brokers, dealers and builders in 100 countries, YachtWorld.com and Boats.com are visited by over 4 million boating consumers every month who click through over 95 million page views. YachtWorld.com is the premier online sales channel for yacht brokers around the world with total boat listings in excess of 35 billion Euros. Boats.com provides marketing and Web services to new boat dealers and builders, and offers a “For Sale By Owner” classified service. YachtWorld.com and Boats.com have European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland and Estonia. Both companies are business units of Dominion Enterprises, based in Norfolk, Virginia, USA
About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Virginia, USA, is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets. The company operates a variety of technology businesses that offer Internet marketing, Website design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Websites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 6,800 employees and 2007 annual revenue in excess of U$1 billion. For more information, visit DominionEnterprises.com.