Cruisers Yachts and Rampage Sport Fishing Yachts Adopt BoatWizard Lead Manager Program

Boats.com offers tool for prompt and efficient lead response

September 24th 2008

SEATTLE – Sept. 24, 2008 – Today, Boats.com, a division of Dominion Enterprises, announced that both Cruisers Yachts and Rampage Sport Fishing Yachts have adopted and are successfully using the company’s new BoatWizard Lead Manager program.

BoatWizard Lead Manager is a customer relationship management (CRM) system designed especially for the marine industry. This Web-based application allows users to track leads, monitor lead response time, create a customer database, and keep in touch with existing customers through personalized mass e-mails. Other features like lead aggregation, lead alerts, and lead reports make this product unique and valuable to dealers, brokers, and manufacturers.

“Cruisers Yachts and Rampage Sport Fishing Yachts made the decision to adopt BoatWizard Lead Manager for two reasons,” said Michael Dahl, director of Sales, Boats.com and YachtWorld.com. “First, to provide their dealers with a powerful Web-based application to better manage their leads, and second, to gain visibility over the leads that Cruisers and Rampage generate for their dealers.”

“I have been very impressed with the BoatWizard Lead Manager program to date,” said Russell M. Davis, director of Marketing & Special Projects, KCS International Inc, commenting on the announcement. “Both Cruisers Yachts and Rampage Sport Fishing Yachts dealers that are enrolled in the program have informed me that it is a great tool for them,” Davis went on to say. “Everyone knows the marine industry is going through some very difficult times right now. All of our dealers need to treat every lead as a qualified prospect. The Boats.com programs are helping make this possible.”

About Boats.com
Boats.com is the single most powerful and effective global marketing solution for new and used boat dealers, boat builders and private-party sellers. In addition to providing an online marketing venue, Boats.com provides back-end marketing tools like lead management, inventory management and data distribution for boat builders and their dealers. Featuring over 140,000 new and used powerboat, sailboat, fishing boat and other listings, Boats.com provides visitors with a wide range of boats to choose from – plus exclusive articles from the world’s top boating writers and all the relevant information a boater needs to make a buying or selling decision. Well over one million boating consumers visit Boats.com every month and click through over 20 million page views, making this the recreational boating industry’s most popular online destination. Headquartered in Seattle, Wash., Boats.com has European headquarters in the United Kingdom. Boats.com is a division of Dominion Enterprises, based in Norfolk, Va.

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.