Nautic Global Group to Utilize BoatsResults Model Enhancement Advertising Service
Highlights current year models for each brand
SEATTLE, Wash. – October 7, 2008 – Today, Boats.com, a division of Dominion Enterprises, announced that it has been awarded a contract to supply the Nautic Global Group (Godfrey Marine and Rinker Boat Company) with its OEM focused BoatsResults™ current year model advertising service.
The BoatsResults program is specifically designed to help OEMs sell more boats. The program works to enhance existing sales channels by matching active shoppers with an OEM’s brands and their dealers. Features of BoatsResults include:
- Full brand model line with photo gallery and detailed specs in a searchable database
- Real-time Dealer Locator immediately returns closest authorized dealer
- Display video and brochure downloads
- Brandlock™ keeps prospects viewing only that brand’s products
- Monthly reports that measure consumer interest against competitors
“Generating quality leads and monitoring their progress through all stages of their lifecycle is absolutely essential at all times,” said Michael Dahl, director of sales, Boats.com and YachtWorld.com, in making the announcement. “Nautic Global Group is a great example of how OEMs can positively impact their sales efforts while helping their dealer networks improve theirs.”
“Our increased focus on interactive marketing will help us to win online,” said Steve Tadd, marketing director, Nautic Global Group, commenting upon the announcement. “In addition to the investment being made in BoatsResults, we’re encouraging dealers to invest in their online infrastructure by utilizing, among other things, Boats.com’s Premium Dealer Service and Custom Websites. We will support this through our Flex Fund program.”
About YachtWorld.com & Boats.com
Together, YachtWorld.com and Boats.com are the single most powerful and effective global marketing solution for the boating industry. With over 140,000 new and used boat listings worldwide offered by over 4,000 brokers, dealers and builders in 100 countries, YachtWorld.com and Boats.com are visited by over 4 million boating consumers every month who click through over 95 million page views. YachtWorld.com is the premier online sales channel for yacht brokers around the world with total boat listings in excess of 35 billion Euros. Boats.com provides marketing and Web services to new boat dealers and builders, and offers a “For Sale By Owner” classified service. YachtWorld.com and Boats.com have European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland and Estonia. Both companies are business units of Dominion Enterprises, based in Norfolk, Virginia, USA
About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Virginia, USA, is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets. The company operates a variety of technology businesses that offer Internet marketing, Website design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Websites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 6,800 employees and 2007 annual revenue in excess of U$1 billion. For more information, visit DominionEnterprises.com.