YachtWorld.com and Boats.com Partner With BlueWater Sailing
Partnership expands the listings of shared advertisers on the Internet
SEATTLE – Jan. 19, 2009 – Today, the nation’s leading marine Web-based resources, YachtWorld.com and Boats.com, divisions of Dominion Enterprises, announced a new partnership with BlueWater Sailing (BWS) to expand online boat listings. YachtWorld.com and Boats.com will provide a feed of current BWS advertisers on a private label search (PLS) for BWS Web site visitors. In exchange, BWS will make its boat test and destination editorial available to YachtWorld.com and Boats.com visitors.
“This partnership will allow the BWS visitors a much greater choice of boats to buy online. It also provides enhanced visibility for boats being advertized by YachtWorld.com and Boats.com broker/dealer clients,” said Jason White, director of business development, YachtWorld.com and Boats.com.
George Day, publisher of BWS, remarked, “We recognize that boats for sale are a high traffic driver on marine Web sites. Partnering with YachtWorld.com and Boats.com gives our advertisers greater visibility and a true value-add to a print buy with BWS. There was only one choice for us—YachtWorld.com and Boats.com have the lion’s share of yachts for sale that our audience is interested in, and exposing our content to their millions of visitors made sense to us.”