Boats.com and YachtWorld.com Partner with BoaterMouth
Market-leading Web sites join forces with industry-leading journalists to create unique online venues with “All the boats, all the stories, all the opinions, all the time”February 9th 2010
MIAMI—Feb. 12, 2010—Today, the world’s leading marine Web-based resources, Boats.com and YachtWorld.com, both divisions of Dominion Enterprises, announced a long-term agreement that will connect their comprehensive, searchable boat listings with extensive editorial content from 12 of the best marine journalists in the business.
“This partnership recognizes and leads a paradigm shift,” said Ian Atkins, vice president and general manager of Boats.com and YachtWorld.com. “People who love the water are online now, looking for boats and high-quality editorial content to go with them. Teaming up with a crew of 12 writers who have the credentials of the BoaterMouth group is an outstanding enhancement for visitors to our sites—and a privilege for us.”
Articles by BoaterMouth’s marine journalists can be seen at http://www.boats.com/boat-content/boatermouth// and will cover a range of topics, from power and sailboats to fishing, mega yachts, marine electronics, chartering, cruising, racing, and advice on maintenance and equipment. Boats.com and YachtWorld.com will utilize their established online technology to pair this expanded editorial content with related new-boat and brokerage listings, offering the BoaterMouth team’s writing to an average monthly audience of 3.5 million boating enthusiasts—more than the combined circulation of every U.S. marine magazine.
BoaterMouth.com was launched in November 2009 by Imagine Media LLC and is owned by longtime marine journalist Kim Kavin. She is among the 12 BoaterMouth writers, who include Lenny Rudow, Ben Ellison, Diane Byrne, Pete McDonald, Tom Tripp, Zuzana Prochazka, Jeff Hemmel, Charles Doane, Kimball Livingston, Matt Trulio, and Ed Sherman.
“My hope when I conceived BoaterMouth was not only to work with the colleagues I respect most as marine journalists, but to do so in a way that helps move marine publishing forward in the digital age,” Kavin said. “The team at Boats.com and YachtWorld.com shares our vision of connecting with boaters using rich editorial content in new online formats, and we’ll be working with them to apply our industry expertise across digital platforms as they continue to evolve.”
By integrating BoaterMouth-branded sections, Boats.com and YachtWorld.com will provide the ultimate boater experience online, such as offering boat-spec information and expert insights, connected and cross-referenced. The partnership will also utilize an existing and growing array of social-networking sites, including Facebook, Twitter, LinkedIn and YouTube.