As our readers know, the publishing world is in the midst of an upheaval as publications and readers turn to online outlets to deliver content. Naturally, we at OceanLines feel we’ve been helping to lead our audience of cruisers and passagemakers to that new online world of resources. Well, the publishing powerhouses continue to evolve and adapt (at least some are). And some of the current leaders of the online publishing world are taking big new steps.
The First Big News
OceanLines has recently become part of a unique cooperative venture among 12 of the leading journalists in our industry, through a new website called Boatermouth.com. You’ve probably seen the ad-link I’ve posted on the right sidebar for BoaterMouth, which is the brainchild of Kim Kavin, one of the most respected marine journalists in the world. Last fall, Kim gathered us on (naturally) an online conference call to propose the Boatermouth.com cooperation and by November we were online. (warning — shameless self-promoting quote from Kim ahead)
“OceanLines brings outstanding coverage of the passagemaker and trawler markets to the BoaterMouth team. Tom’s writing covers everything from new boat models to the equipment and electronics that people need if they are truly going to live the cruising lifestyle. I am thrilled to have Tom as part of our team, as his work is not something you can find so regularly updated elsewhere online, let alone written with such authority and expertise.
At BoaterMouth you can read about every segment of boating, from PWCs to fishing to speedboats and sailing, and yes, about passagemaking and cruising boats through the OceanLines participation.
The Next Big News
Boats.com and Yachtworld.com, the massive sites for boating classifieds, announced this morning a big new partnership with BoaterMouth to put our editorial content on their websites. If you will forgive this brief self-promotion, here’s an excerpt from the press relief:
“This partnership recognizes and leads a paradigm shift,” said Ian Atkins, vice president and general manager of Boats.com and YachtWorld.com. “People who love the water are online now, looking for boats and high-quality editorial content to go with them. Teaming up with a crew of 12 writers who have the credentials of the BoaterMouth group is an outstanding enhancement for visitors to our sites—and a privilege for us.”
Articles by BoaterMouth’s marine journalists will cover a range topics, from power and sailboats to fishing, megayachts, marine electronics, chartering, cruising, racing, and advice on maintenance and equipment. Boats.com and YachtWorld.com will utilize their established online technology to pair this expanded editorial content with related new-boat and brokerage listings, offering the BoaterMouth team’s writing to an average monthly audience of 3.5 million boating enthusiasts—more than the combined circulation of every U.S. marine magazine.
BoaterMouth.com was launched in November 2009 by Imagine Media LLC and is owned by longtime marine journalist Kim Kavin. She is among the 12 BoaterMouth writers, who also include Lenny Rudow, Ben Ellison, Diane Byrne, Pete McDonald, Tom Tripp, Zuzana Prochazka, Jeff Hemmel, Charles Doane, Kimball Livingston, Matt Trulio, and Ed Sherman. (Click here for detailed biographies.)
“My hope when I conceived BoaterMouth was not only to work with the colleagues I respect most as marine journalists, but to do so in a way that helps move marine publishing forward in the digital age,” Kavin said. “The team at Boats.com and YachtWorld.com shares our vision of connecting with boaters using rich editorial content innew online formats, and we’ll be working with them to apply our industry expertise across digital platforms as they continue to evolve.”
By integrating BoaterMouth-branded sections, Boats.com and YachtWorld.com will provide the ultimate boater experience online, such as offering boat-spec information and expert insights, connected and cross-referenced. The partnership will also utilize an existing and growing array of social-networking sites, including Facebook, Twitter, Linkedin and YouTube.
These two new partnerships are going to help us bring the content here on OceanLines to millions of new readers and our hope is that will lead to more comments and participation by our readers, many of whom are out there on the water living the life we would all choose.
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