BRP Sea-Doo Reaches 75,000 Milestone

BRP recently announced that the company's Benton, Illinois sport boat plant had produced its 75,000th unit, a 21' 210 Challenger SE that rolled off the assembly line on February 11, 2010. According to Sea-Doo reps, that means that BRP is now the second-largest volume boat-builder in the world.

5th March 2010.
By Jeff Hemmel

BRP recently announced that the company’s Benton, Illinois sport boat plant had produced its 75,000th unit, a 21′ 210 Challenger SE that rolled off the assembly line on February 11, 2010. According to Sea-Doo reps, that means that BRP is now the second-largest volume boat-builder in the world. Quite an accomplishment, considering jet boats were once dismissed as little more than toys.

(Just how far have they come? Check out my review of the 210 Challenger SE here.)

The Benton plant has been in operation since 1996, and currently employs 362 are residents.

“Despite our investments made in Benton and across all BRP sites, a company is only as good as its employees,” said Alain Villemure, vice president, general manager, Vehicle Development and Manufacturing Operations (VDMO). “Our people are empowered through a teamwork management approach that allows for continuous improvement generated at the plant floor level.

“Our employees show an unrelenting commitment to safety, quality, and customer satisfaction. They are truly the best at what they do and are a credit to themselves and to BRP.”


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About the author:

Jeff Hemmel

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Jeff Hemmel writes for boats.com, Boating, PersonalWatercraft.com, and Powersports Business. The former Senior Editor at Watercraft World, Jeff is a multi-time award winner as well as a 2008 inductee into the IJSBA Hall of Fame. His first book, "The Anti-Pirate Potato Cannon...and 101 Other Things For Young Mariners To Try, Do, & Build On the Water," received a bronze medal in the 2010 Moonbeam Children's Book Awards. For more info, visit Jeff Hemmel's website.

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