Sea-Doo’s Online Marketing Assault

Sea-Doo doing excellent job of online marketing, using Facebook, YouTube, Twitter to get message to consumers with fun, innovative videos.

11th May 2010.
By Jeff Hemmel

I must admit, I’m impressed by Sea-Doo’s online marketing presence as of late.

At a time when most manufacturers are playing it cautious due to the economy, Sea-Doo continues to move forward in this still new, relatively cost-effective medium, pushing not only its message about all those cool iControl technologies, but also just making watercraft seem really fun to ride.

I’ve already written about the iControl Experience tour that’s hitting key areas across the southeast at the moment. What I haven’t yet noted is that after each and every event, a nicely done highlight video suddenly appears on the company’s Facebook fan page, as well as YouTube and Twitter. It’s a virtual online assault.

It’s cool, but is it working? To be honest, we probably won’t know the answer to that for a while. But I’m impressed by the effort…and to be honest, wondering why we don’t see a little more of the same from the other manufacturers.

Here are just a few of the latest “highlight reels” making the rounds. I know they make me want to go ride. How about you?


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About the author:

Jeff Hemmel

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Jeff Hemmel writes for boats.com, Boating, PersonalWatercraft.com, and Powersports Business. The former Senior Editor at Watercraft World, Jeff is a multi-time award winner as well as a 2008 inductee into the IJSBA Hall of Fame. His first book, "The Anti-Pirate Potato Cannon...and 101 Other Things For Young Mariners To Try, Do, & Build On the Water," received a bronze medal in the 2010 Moonbeam Children's Book Awards. For more info, visit Jeff Hemmel's website.

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