Fraser Yachts Worldwide has announced the launch of a Russian-language website. According to the company, “The site constitutes the first Russian web portal in the world to be developed by a major, international luxury yacht brokerage company.”
I believe that marketing claim is accurate, although it appears to me that the new site is very similar to Fraser’s existing website as opposed to being an entirely new online construction. When I click on the tabs that usually take me to a listing of charter yachts, for example, I get the same results in the same format–albeit with everything but the yachts’ names appearing in the Russian language.
“A company that puts its clients first should at least be able to speak to them in their own language,” Hein Velema, Fraser’s CEO, said in a news release. “Our clients from Russia have yachts under construction, under management and for sale and charter; we’re now in an even better position to meet their needs.”
Fraser has offered its charter brochures in Russian for several years. The company also has a number of Russian-speaking brokers and staff.