Nascar Drivers Jeff Gordon, Dale Earnhardt, Jimmy Johnson, Fame, and Fishing Boats

What do Nascar drivers like Jeff Gordon and Dale Earnhardt have in common with football greats like Jimmy Johnson? They like boats, and they like fishing. Check it out: Gambler built several Dale Earnhardt edition bass boats; Jeff Gordon was involved with the 2004 Ranger Boats Nascar bass boat give-away; and after NFL legend Jimmy Johnson [...]

25th July 2010.
By Lenny Rudow

nascar fishing rods result sales

NASCAR colors results in more fishing rod sales? Er…..

What do Nascar drivers like Jeff Gordon and Dale Earnhardt have in common with football greats like Jimmy Johnson? They like boats, and they like fishing. Check it out: Gambler built several Dale Earnhardt edition bass boats; Jeff Gordon was involved with the 2004 Ranger Boats Nascar bass boat give-away; and after NFL legend Jimmy Johnson “retired” to the Florida Keys (in Islamorada) he was asked how often he went fishing and responded by saying “If the weather is decent, I’ll be out on my boat.”

Of course, some people even more famous then these sports figures (the elder George Bush,  Hemmingway, and Johnny Depp-yep, he’s a captain in real life, too-are all examples) are also boaters. Wait a sec – why should you care? I’m not saying you really should. Personally, I find America’s status as a celebination absolutely ridiculous. But evidently a heck of a lot of fishermen really care about it, because at this year’s ICAST show (where all the fishing tackle manufacturers introduce their new products) we saw entire lines of rods that were flying the Nascar banner (finished in the same color patterns as your favorite driver’s car), “fishing wear” sporting the NFL logo, and even some rods which were color-matched to college ball teams. What’s next, a NASCAR fishboat? Oh yeah – wait a sec – we already had those Gamblers…

So, why isn’t there a Bush-edition Fountain? Because the former president may be just as or more famous then a sports figure, but that sure as heck doesn’t mean he’s as popular, nor will he help as much when it comes to selling boats. Nor should it. But if you stop and think for a moment, being associated with NASCAR really shouldn’t amount to a hill of beans when it comes to selling fishing rods, either… should it?


About the author:

Lenny Rudow

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Lenny Rudow is Senior Editor for Dominion Marine Media, including boats.com and YachtWorld.com. With over two decades of experience in marine journalism, he has contributed to publications including Boating Magazine, Marlin Magazine, Boating World, Saltwater Sportsman, Texas Fish & Game, and many others. Lenny is a graduate of the Westlawn School of Yacht Design, and he has won numerous BWI and OWAA writing awards.
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