New PWC From All Majors For 2011

Reliable sources indicate the PWC industry will see something new from Kawasaki, Sea-Doo, and Yamaha for 2011.

15th August 2010.
By Jeff Hemmel

According to what I consider very reliable sources, all three major manufacturers — Kawasaki, Sea-Doo, and Yamaha — are all going to have new product in store for 2011.

Years ago, this wouldn’t be even considered news. New models were a given, and the press, and later the public, eagerly awaited what was in store at various press intros and dealer meetings. For the last several years, however, continued innovation has been replaced by survival mode at some manufacturers, as everyone waited to see just what the economy was going to do, how high or low the price of gasoline would swing, etc, etc, etc.

I can’t promise that the upcoming stuff will be mind-blowing in the way that some landmark craft have been in the past. But just the confirmation that all three will have something new is a good sign.

Both for the public looking for something to buy…and for those of us writing the stories.

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About the author:

Jeff Hemmel

Jeff Hemmel writes for, Boating,, and Powersports Business. The former Senior Editor at Watercraft World, Jeff is a multi-time award winner as well as a 2008 inductee into the IJSBA Hall of Fame. His first book, "The Anti-Pirate Potato Cannon...and 101 Other Things For Young Mariners To Try, Do, & Build On the Water," received a bronze medal in the 2010 Moonbeam Children's Book Awards. For more info, visit Jeff Hemmel's website.

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