Demographics

Demographics

Boats.com records 15 million page views and one million site visits every month which puts us at the forefront in online lead generation for nearly 4,000 boat dealers, builders and marine service providers.

Our visitor demographics March to June 2010 are as follows:

  • Gender
  • 60% male
    40% female

  • Age
  • 18 – 24yrs 4%
    25 – 34yrs 14%
    35 – 44yrs 26%
    45 – 54yrs 29%
    55 – 64yrs 22%
    65+yrs        4%

  • Income
  • 0 – $24,999 5%
    $25,000 – $49,000 21%
    $50,000 – $74,999 26%
    $75,000 – $99,999 29%
    $100,000 – $149,000 22%
    $150,000+ 4%

  • Education
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