BUCYRUS, Ohio — Baja Marine is pleased to announce that Mark's Truck and Boat Center of upstate New York will join the Baja dealer network. The dealership is comprised of three store locations in western New York. The flagship store in Churchville, N.Y., is a full-service marine, automotive and RV store. Baja products will also be sold at the Mark's Truck and Boat Center in Conesus, N.Y., and Mark's Leisure Time Marine in Canandaigua, N.Y.

At 22,000 square feet, the flagship store in Churchville features an expansive showroom and a wide selection of marine parts and accessories. Each location has an experienced sales and service staff. Mark's also offers several winterizing and seasonal boat-storage packages.

"It's wonderful to see Baja products coming into our stores," said Mark Meyer, owner of Mark's Truck and Boat Center. "They add a healthy dose of style and performance to the showroom. We're happy to pass that excitement along to our valued customers."

"The staff at Mark's Truck and Boat Center know their customers well and treat them like friends. We at Baja respect that approach and are proud to partner with them," said J.R. Jenney, director of sales for Baja. "Bringing the Baja brand to Mark's will also strengthen Baja's presence in western New York, where boating is so popular."

Located outside the city of Rochester, and near Lake Ontario and the Finger Lakes, Mark's Truck and Boat Center stores serve customers in counties across the western New York region.

"Baja has shown a commitment to quality over the years," Meyer said. "The way the boats look, the way they perform-they always have the finest design and technology. Plus, Baja Marine's approach to marketing is second to none. It makes selling the boats an easy task." Meyer and his top managers also plan to take special Brand Champion training courses with Baja to gain more Baja-specific sales expertise.

"We at Baja are so glad to have Mark's Truck and Boat Center as part of our dealer network," said Dave Olson, president of Baja Marine. "It's a trusted name in the region, and we look forward to Mark Meyer and his team joining Baja to deliver the full-throttle experience to boaters all over western New York."

For more information about Mark's Truck and Boat Center, visit www.gotomarks.com. For more information about Baja's full-throttle line-up, visit www.bajamarine.com.