ALEXANDRIA, Va. — The Recreational Boating and Fishing Foundation has named Frank Peterson, Jr. as its president and chief executive officer. In his new role, Peterson will manage all aspects of RBFF operations and assume responsibility for meeting the strategic goals set by RBFF leadership.
Peterson brings more than 20 years of leadership and business development expertise with both non-profit and for-profit organizations to RBFF.

"I'm extremely excited about this opportunity," he said. "Maximizing the value and usage of RBFF's programs and products is my top priority. I love boating and fishing and look forward to making sure we achieve success." ?

"Frank brings outstanding qualifications and a track record of success to the organization," said RBFF board chairman-elect and NMMA president Thom Dammrich. "RBFF was founded to address declining participation rates and that challenge has only increased with an overall decline in outdoor recreation participation. It's more important now than ever before to have exceptional marketing expertise at the helm and we believe Frank's proven ability to deliver innovative solutions and measurable results will be a great fit for RBFF as the organization continues to focus on helping people discover, share and protect the legacy of fishing and boating."

Prior to joining RBFF, Peterson was a vice president and general manager for Marketing General Incorporated (MGI) — one of North America's largest marketing and direct response agencies — where he provided strategic planning, vision, leadership and business development for MGI's Media Sales Division, including list management and brokerage, advertising and media sales.

Peterson has been the founder and president of two very successful companies — Catalyst Communications, Inc. and The Peterson Group. He also worked at ExxonMobil, where he held a variety of management positions from managing a sales force to developing new products and services for customers. He holds a master's degree in business administration from Pepperdine University and a bachelor's degree in history and education from Mercy College.
Peterson officially assumes his new role on Wednesday, February 21, 2007.