Sea-Doo has given notice to the public when they can see the company’s 2011 model line — August 30th at 12:00 noon. Not so coincidentally, that’s the exact moment I’m allowed to talk, or rather, to write about it.

And don’t worry, I’ll have the details up as soon as possible. But if anyone is looking for hints, I think I might be allowed to talk about my invitation to the Sea-Doo press event, several days before. The package contained a tape measure and a stopwatch. As to exactly what we’ll be measuring and timing I don’t know, but after the attacks on Sea-Doo’s braking technology in several YouTube videos this summer, I’m guessing one thing we might be looking at is braking performance.

By the way, while the video from the so-called “consulting company” is still up and running, the video from Yamaha that featured consumers evaluating the braking system has now been removed. Things that make you go hmmm…