SEATTLE – November 27, 2007 – and, the leading marine industry Web portals, report a dramatic upsurge in traffic and leads for dealers and brokers listing boats for sale on the two sites since introducing the new Video Brochure service last month.

“We now have close to 5,000 Video Brochures on and,” said Debra Keene Bergeron, U.S. general manager of and “They have proven to be a
tremendously successful addition to the Websites. Traffic to listings with Video Brochures is up 70 percent, and leads are up 40 percent on the site, while we have seen 44 percent more traffic and 12 percent more leads for brokers on”

“Video presentations are a very effective way to present boats listed for sale, grabbing the attention of buyers and generating highly qualified leads,” added Bergeron. “Studies have revealed that over 50 percent of consumers who watch an online video ad are likely to take action that, in 12 percent of the cases, leads to a purchase.”

Dealers and brokers listing boats for sale on the two Websites are very pleased with the results. Joe Brumph, of Shy Beaver Boat Center in James Creek, Pa., for instance, said, “I found the video brochures very easy to use and believe it will be a valuable sales tool for our Website. I was able to customize the Video Brochure to suit our needs in a matter of minutes.”

The video brochure service with new, state of the art, local language voiceovers will be offered to European brokers and dealers in early 2008.

About &
Together, and are the single most powerful and effective global marketing solution for the boating industry. With over 140,000 new and used boat listings worldwide offered by over 4,000 brokers, dealers and builders in 100 countries, and are visited by over 4 million boating consumers every month who click through over 95 million page views. is the premier online sales channel for yacht brokers around the world with total boat listings in excess of 35 billion Euros. provides marketing and Web services to new boat dealers and builders, and offers a “For Sale By Owner” classified service. and have European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland and Estonia. Both companies are business units of Dominion Enterprises, based in Norfolk, Virginia, USA

About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Virginia, USA, is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets. The company operates a variety of technology businesses that offer Internet marketing, Website design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Websites such as,,, and, reaching more than 8 million unique monthly visitors. The company has nearly 6,800 employees and 2007 annual revenue in excess of U$1 billion. For more information, visit