BRP’s 210 Challenger SE sport boat recently received a prestigious “red dot award” in the product design category from the Design Zentrum Nordrhein Westfalen in Essen, Germany. This makes the seventh red dot award Sea-Doo has received since 2005.
Never heard of red dot? Neither had I, but apparently the red dot awards have honored outstanding design quality and trendsetters in the fields of product design, communication design, and design concepts since 1955. This year 1,636 companies from 57 countries (for a total of 4,252 entries) submitted their projects to the jury.
“BRP is the benchmark of the powersports industry when it comes to design, performance, efficiency, and on-board safety features,” said Denys Lapointe, executive vice-president, Design and Innovation. “It is exciting to be recognized in the transportation category amongst such a competitive field of entries, many of which come from the automobile industry. This award is further proof that BRP is committed to providing the best possible motorized recreational experience for consumers.”
“BRP’s Sea-Doo 210 Challenger SE sport boat is a 21-foot tour de force which provides a surface layout similar to that found on most 23-foot models,” continued Lapointe.. “It was conceived to enhance the deck experience with an industry-first rear swim platform that quickly converts into deck chairs when extra space is required,”
BRP proudly notes that this is the third boating related award for the company thus far in 2010. In February, at the Miami International Boat Show, BRP was the recipient of two safety awards from the National Marine Manufacturers Association (NMMA) for its 2010 Sea-Doo RXT-X 260 watercraft and for its Advanced TEC iCatch PWC trailer.