Editor’s Note: To make life easier for our readers this holiday season, boats.com is compiling and continuously updating a list of the best Black Friday deals for boating, fishing, and watersports. Prices and deals are current as of last date of publish. Last updated on November 23, 2018.

The air is crisp, the leaves are bright and the waterways are open—at least in parts of the country that enjoy a four-season climate, that is—and that can only mean one thing: the countdown to the Christmas has begun! Sure, we still have Thanksgiving to look forward to, but with Halloween out of the way, holiday shopping is already in full swing across the US. As we do every year around this time, our team at boats.com is happy to bring you our highly anticipated third annual Black Friday deals for boaters!

With everything from the most innovative new electronics to the hottest fishing gear and the latest watersports accessories, we'll be your main headquarters for finding the lowest prices and the biggest sales from your favorite marine-industry retailers. We'll give you the scoop on the best deals from Bass Pro Shops, Cabela's, West Marine, and many more—be sure to check back here for frequent updates and newly released specials.


best black friday deals 2018 boaters

When it comes to holiday shopping, the early bird gets the worn—it's never to early to start saving!


To kickoff "Santa's Wonderland" of deals, Bass Pro Shops and Cabela's are offering two big sales: their In-Store and Online 5-Day Sale, starting Wednesday, Nov. 21 and their In-Store Only Black Friday 6-Hour Sale from 5-11am on Nov. 23. Learn more about both by checking out their Bass Pro Shops recent online catalog, along with Cabela's offerings. If you're looking for an extra bonus, you can also get your picture taken with Santa for free!

  • Lowrance HOOK2 12 TripleShot US Inland Maps, Fishfinder/Chartplotter Combo - $999.97 (Regular $1,499.99 - Save $500)

  • Humminbird HELIX 7 CHRIP SI GPS G2N with NAV+ - $549.97 (Regular $849.99 - Save $300)

Check out all the current discounts available by visiting Bass Pro Shops and Cabela's.


To get you started with your holiday shopping, Columbia Sportswear has released their Adventure Gift Guides, for the Urban Adventurer, the Powderhound, and many others. Not to mention, they've released their Early Bird Sale, running now through Wednesday, Nov. 21 at 9pm, which offers up to 40% off on select gear.

Check back for updated deals on Columbia's Black Friday sales and feel free to visit Columbia Sportswear to learn more.


Dick's Sporting Good has already begun to advertise their Holiday Deals + Gifts, and More. What we found most helpful was their Ultimate Gift Assist feature, which provides useful tips for "handpicked gifts for everyone on your list" to "give the gift of sport."

To see all current items on sale, go to Dick's Sporting Goods or check out their Weekly Ad, highlighting all the current Black Friday specials.


Check back for updated deals on L.L. Bean's Black Friday sales. For more information, visit L.L. Bean.

Overton's has compiled a wide range of their "Best Holiday Deals," including sales on everything from clothing, marine electronics, life jackets, fishing gear and much more.


Overton's has released their Black Friday Sale! catalog, outlining all their discounts offered now through Sunday, Nov. 25. To help boaters get ready for the holidays, they've also provided a Holiday Gift Guide, navigating shoppers through the best gifts under $25, under $50, under $100 and under $200—shoppers can also sort through gifts by type:

For more information, visit Overton's.


Walmart has recently released their Black Friday Ad (information varies by location), outlining the details for their in-store shopping opportunities starting on Thursday, Nov. 22 at 6pm—along with their Black Friday online shopping sales starting on Wednesday, Nov. 21 at 10pm EST. Online shoppers can also look forward to their  "Dashing Through the Deals" days of promotions, which has new deals added daily.  Currently, they are advertising discounts on multiple marine items, including:

  • Lifetime Tahoma 100 Sit-On-Top Kayak (Paddle Included) - $163 (Regular $300 - Save $137)

  • Lifetime 55 Quart High Performance Cooler - $97 (Regular $129.99 - Save $33)

  • Zebco Slingshot Spin Fishing Combo, Medium, 2-Piece  - $8.50 (Regular - $16.80 - Save $8)

  • Organized Fishing Round Floor Rack, 15 Capacity - $18.16 (Regular $24.96 - Save $6)

Click here to view all the current specials for Sportsman & Marine. For additional information, visit Walmart.


West Marine has already released it's Top Gifts for the Holidays, but we're confident there's much more to come—so stay tuned! For additional information, visit West Marine.


Sperry has recently released huge online discounts on their men's, women's and kid's shoes for Black Friday.  To view all current sale items, visit Sperry.


The action sports retailer is offering up to 60% off on items from their wake sports inventory both in-store and online. Brands on sale include Hyperlite, Slingshot, Ronix and Liquid Force. For more information, visit EVO.


In addition to savings of up to $500 on select items, the popular paddle board manufacturer is running a special where they will throw in a free motor with the purchase of a Rover board. The Rover is their flagship model that is popular with flats fishing, hence the ability to mount a small six-horsepower outboard to the back of it with a tiller steering arrangement. Additional accessories include mounts for coolers, buckets, and a u-shaped rail for added stability. For more information, visit Bote.


Stay tuned for updates on all Black Friday sales and promotions.