Bombardier Recreational Products (BRP)-a global leader in the world of powersports vehicles, propulsion systems and boats-announced last week that the company is discontinuing production of Evinrude E-TEC and E-TEC G2 outboard engines in order to focus on the growth of its boat brands, new technology and other innovative marine products. This announcement makes the end the road for the celebrated brand of outboard engines that began back in 1909 when Ole Evinrude founded Evinrude Motor Company and introduced the first practical, reliable and commercially-viable outboard motor.

Today it’s worth pausing to reflect on Mr. Evinrude’s contribution to the world of boating, and to remember the story behind his inventions that led to some of the best outboard engines ever built. He told people he invented the motor that brought him fame and riches because his sweetheart wanted a dish of ice cream. It was a scorching hot day in the early 1900’s when he accompanied his then-girlfriend (and future wife) Bess Cary to a picnic on Okauchee Lake in Wisconsin. While they baked in the afternoon sun, she expressed a wish for ice cream to cool her down. Ole promised her he’d row five miles across the lake and back to get it for her. Under a scorching sun, he made the trip, but by the time he got back, he vowed that he would invent a motor to "row this fandangled thing".

Despite the discontinuation of the Evinrude outboard line, Evinrude’s innovative spirit lives on at BRP. “We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers,” said José Boisjoli, President and CEO of BRP.

The company is looking towards the future as it plans to expand its presence into the pontoon and aluminum fishing markets through technologically-advanced solutions. “We will leverage our track record of ingenuity through our R&D resources to enhance the boating experience with unique new marine products, such as the next generation of engine technology with Project Ghost and the next generation of pontoons with Project M, code names for new products we expect to transform the industry,” read BRP’s official press release.

BRP also announced they will consolidate operations for Alumacraft, the family-friendly aluminum fishing boat brand, by closing their site in Arkadelphia, AR and transferring all Alumacraft operations to St Peter, MN. The move is designed to enhance productivity and efficiency and to allow the builder to respond with even more agility to demand.

BRP signed an agreement with market leader Mercury Marine to support boat packages and continue to supply outboard engines to our boat brands. Additionally they will continue to supply customers and dealers service parts as well as honor manufacturer limited warranties, plus offer select programs to manage inventory.

BRP's portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft.

For more information visit Bombardier.

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