I went ice fishing last weekend, and my toes were warm. Seriously. I can’t remember this happening in the past; usually, ice fishing is a cabin-fever-induced exercise in misery, fraught with numb feet, shivering, and drilling numerous extra holes through the ice just to try to warm up. Now, don’t get me wrong – it’s still a heck of a lot of fun, and way better than being stuck on land even if the deck doesn’t exactly rock underfoot.

But the cold toes? I just plain hate that. Enter: Heat Holders.

heat holders socks

Do Heat Holders socks really keep your feet warmer? To find out, I went (shiver!) ice fishing.

I got an email a month or so ago from the folks that make these socks, asking if they could send me a pair to test out. Why not? I figured I knew some frozen toes were in store, so I may as well take them up on their offer and give these things a try. And although I don’t usually make the Fishing Friday blog an exercise in product promotion, I’ve got to tell you, folks, these things worked.

ice fishing

Yes, my feet are warm while ice fishing - for once.

What’s so special about Heat Holders? According to the makers, it’s because they have advanced thermal insulating yarn made from specially developed advanced fibers (ummm…), long-looped thermal pile with innovative knitting technology (okaaaay…), and a soft-brushed interior from an intense brushing process (oh, stop it already). In fact—place the “as seen on TV” logo here—Heat Holders have a TOG rating of 2.34, while thermal socks have a TOG rating of 0.89 and cotton socks have a TOG rating of 0.33. Funny. I always thought a TOG rating referred to how big the tautog you just caught was. But evidently, it stands for “thermal overall grade,” and it tells you how warm a fabric is.

Whatever. I don’t know about all that stuff, but I do know one thing: while the rest of me shivered, my toes stayed warm. Seriously—these socks worked, and they worked a lot better than any others I’ve tried.

For more information, go to Heat Holders.

Tip: Read the customer reviews on their web site. It seems odd that all 648 give Heat Holders five stars, but judging by the grammar they’re legit - and pretty darn entertaining.

Written by: Lenny Rudow
With over two decades of experience in marine journalism, Lenny Rudow has contributed to publications including YachtWorld, boats.com, Boating Magazine, Marlin Magazine, Boating World, Saltwater Sportsman, Texas Fish & Game, and many others. Lenny is a graduate of the Westlawn School of Yacht Design, and he has won numerous BWI and OWAA writing awards.