MarineMax recently announced the acquisition of American boatbuilder KCS International, Inc., better known as Cruisers Yachts, headquartered in Oconto, Wisconsin.

With a storied past in the marine industry, Cruisers Yachts is known as one of the world's premier manufacturers of premium yachts, currently producing models from 33' to 60' feet. These yachts are American made and built in the USA. The popular Cantius series of cruising yachts was introduced in 2011 with the 48 Cantius and continues with the more recent and flagship model the Cantius 60 Fly, a boat that is a dynamic infusion of luxury and style.

Cruisers Yachts Cantius 60

Above: The Cantius 60 by Cruisers Yachts. Photo: Cruisers Yachts.

For those that are unfamiliar with Cruisers Yachts, the first known wooden hull Cruisers Yachts debuted in 1956, with fiberglass yachts starting in 1965. In the 1990's K.C. Stock officially changed the name to Cruisers Yachts and carried on the heritage of the brand. The MarineMax acquisition positions the company well bringing the builder into a new era with enormous potential.

"The strategic acquisition of Cruisers Yachts benefits our customers by filling a meaningful void in our product portfolio, which was created in 2018 by the loss of Sea Ray sport yacht and yacht models," explained Brett McGill, CEO and President of MarineMax.

"Cruisers has a seasoned, passionate and successful team. Their industry knowledge and their recent expansion, combined with MarineMax's resources, will enable Cruisers to accelerate its positioning in the market. We can continue to expand and grow with Cruisers' model line-up in available markets. We are excited to have Mark Pedersen join our management team as he will continue to lead the operations of Cruisers' more than 350 team members."

"We are very excited about becoming part of the MarineMax family and the great opportunities that lie ahead," says Mark Pedersen, President of Cruisers Yachts. "Over the years, we have recognized that certain customers prefer only to buy an American built yacht, and our brand compliments MarineMax's other offerings. The MarineMax team has a proven track record of great success in our industry. With our loyal Cruisers owners and a strong dealer network, we will all greatly benefit from being a part of MarineMax."

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Written by: Ryan McVinney
C. Ryan McVinney is a film director, writer and producer. As an experienced boater he regularly produces and directs on-the-water video shoots for major boat manufacturers, yacht brokers and dealers, as well as independent film and media companies. He is president of the National Soho House Film Club with chapters in Miami, FL, Manhattan, NY and Los Angeles, CA and regularly contributes content to YachtWorld, and Boat Trader.