We in the press, er, media, are gluttons for new product, and we love it when companies like Skiers Choice introduce new boats, like the Moomba Mojo. The market loves new products, too—nothing sells like new, as the saying goes. But recession has left us with a slowed stream of new product, so even when a new model year rolls around, there aren’t many new items to cover.
Skier’s Choice, manufacturer of both Moomba and Supra tow boats, introduced only one brand-new model for this year, the Mojo. This boat has ton of appeal in terms of design, function and performance, and more of the same is coming in the future.
“We will have more new models coming in 2013,” said Amy Mauzy, marketing director for Skier’s Choice. “Obviously, I can’t talk about any of the details right now, but for 2013 you can expect a new model for each brand. You can expect two other considerably updated models per brand. You can also expect approximately seven new features and options for each brand.”
For 2012, the Supra line includes a new-design wakeboard tower, called the S-Bend. The tower itself is a handsome piece, with standard swiveling wakeboard racks and an integrated Bimini top, speakers and lighting. The S Bend tower folds to create a low profile, ideal for storing the boat in a home garage, and it uses a patented CAM lock mechanism and spring assist so one person can raise and lower it. Function aside, the form of the S Bend tower features just two mounting positions, which means there are no forward legs ahead of the windshield to hamper visibility.
Supra’s other major update for the 2012 model year is the new interior of its Launch 22V. Up front, the bow area of the Launch 22V comes playpen-style, with a removable cushion covering the center walkway. In the cockpit, the Launch features a new wraparound lounge that stretches from observer seat to the back of the driver. With an aft-facing backrest on the port side bench, the interior is fitted with lots of ways to face the action behind the boat.
There are other practical touches, too. One that is particularly notable is the stepping platform on the rear bench and the sunpad atop the engine compartment. Rather than using simple gelcoated nonskid fiberglass, Supra covered the pads for these high-traffic areas with SeaDeck no-slip padding, the same material used on top of the swim platform. It’s clever, as is the new height-adjustable driver seat, which gives anyone an ideal line of sight on the dashboard.
Supra dashboards now all come standard with the company’s VISION display, which stands for video information system with integrated onboard network. That’s a mouthful, but the system itself is pretty nifty. Set in machined aluminum panels flanked by sleek analog gauges, the VISION system can be fully customized with user profiles that tailor the boat’s wakes with settings for speed, ballast levels and Supra’s SmartPlate wake-tuning tab on the transom. VISION also includes standard GPS chartplotting, Zero Off speed control, engine diagnostics and a bunch more, including audio inputs and controls.
So although Skier’s Choice only has one new model in both its brands for 2012, it should be obvious the company isn’t sitting still as we all try to drag ourselves out of the economic doldrums. The good news is that 2013 holds the promise of more new product—and we in the media love that.
For more information, visit Skier's Choice.