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Above: Selling your boat with a broker can be easier than you think. Image courtesy of Tiara Yachts.



Deciding to sell your boat can sometimes feel more heart-wrenching than selling your home. There’s a special bond many of us share with our boats, often naming them, calling them “she,” and constantly upgrading their features. Yet, when it's time to sell, this emotional attachment can cloud our judgment. Working effectively with a broker can significantly streamline the process and help you sell your boat, helping you achieve the best possible sale without the emotional strain. Here are essential tips for collaborating with your broker and making your boat stand out in a sea of listings.

1. Professional Cleaning: A Must for First Impressions


Even if you pride yourself on a spotless vessel, hiring a professional cleaning crew can make a world of difference when wanting to sell your boat. These pros don't just skim the surface; they inspect every nook and cranny—places you might overlook but every potential buyer will scrutinize. From sitting on every toilet to check for cleanliness from different angles to hunting for hidden cobwebs and stains, a professional crew will ensure your boat is in impeccable condition. This step is crucial because, in the competitive market, the first impression can make or break a deal.

2. Invest in High-Quality Photos


In today’s digital age, most boat buyers start their search online. High-quality photos are crucial in making your listing pop among thousands of others. While hiring a professional photographer is ideal, even an amateur photographer, like your college-age nephew with a decent camera, can capture the essence of your boat effectively. Focus on taking wide-angle shots of living spaces and detailed close-ups of unique features, like helm electronics and engine room equipment. Ensure these areas are pristine and up-to-date, as these details can significantly sway potential buyers’ decisions.

3. Step Back and Trust Your Broker to Sell Your Boat


Once you’ve done your part, it’s important to let your broker take the reins. Experienced brokers know how to highlight the strengths of your boat and mitigate its weaknesses. Constantly checking in can be tempting, but it's crucial to trust their expertise and step back. If a recurring concern arises among potential buyers, your broker will inform you, and you can consider addressing it. Remember, each buyer may have different concerns, and addressing every single one isn’t just impractical—it’s exhausting for both you and your broker.

4. Keep Documentation Ready and Accessible


Ensure all necessary documentation for your boat is up-to-date and readily available. This includes registration, maintenance records, and any warranties that might still be applicable. Having these documents organized can expedite the selling process and provide potential buyers with the assurance they need to make a decision.

5. Market Aggressively to Sell Your Boat Faster


While your broker will handle most of the marketing, you can enhance their efforts by sharing your listing on your social media platforms and boating groups. The broader the reach, the higher the chances of finding the right buyer quickly. Obviously Boat Trader and Yacht World are great places to start!

6. Be Flexible with Showings


Make your boat available for showings as often as possible. Flexibility can be key to selling quickly, as it increases the chances of your boat being seen by potential buyers. Ensure the boat is ready and accessible for each viewing, creating an inviting atmosphere that can help buyers envision themselves as the new owners.

By following these tips, you ensure that your boat is presented in the best possible light, significantly enhancing the likelihood of a successful sale. Collaborate closely with your broker, keep your emotions in check, and prepare for a smooth sailing sale process.

Written by: Laila Elise
Laila Elise is a former fashion model, writer, actress and entrepreneur, with an affinity for a life on the water. She has a Masters in Finance and a Bachelor's in Business Education, and has traveled extensively around the world working with top agencies and designers. She writes regularly about her passion for the sea on her blog: www.theboatingbabe.com