LAKE FOREST, Ill. — boats.com, Inc., is partnering with DockMaster Software to develop a modular web-enabled extranet services dealer management system.

The new Boats.com/DockMaster Extranet Service is designed to significantly enhance three important areas. These are (A) OEM/Brand communication with dealers, (B) Integration of Brand and Dealer websites and (C) Streamlining of OEM/Dealer communications and transaction processes.

"Innovative new products and investments in infrastructure set us apart from our competition" said Paul Rabe, President, CEO and co-founder, boats.com, Inc. "This relationship ensures we fulfill our objective of streamlining marketing and business processes for our customer base. A classic example is this new partnership with DockMaster which has enabled us to bring major enhancements to an already proven product."

"We are very encouraged by the synergies that are created by combining forces with boats.com, Inc." said Cam Collins, President and CEO of DockMaster Software. "We have a 20-year track record in the marina and dealer management system business. boats.com, Inc. provides both the OEM and dealer marketing expertise and the web design and internet hosting expertise needed to help us deliver products that solve our customers' real world needs."

DockMaster, a global leader in Marine Management Systems, is a complete management information solution for Boat Yards, Boat Dealers, Marinas, Marine Retailers, and Marine Distributors. DockMaster consists of a series of integrated software modules that address specific functions within the marine business. Modules include inventory and point of sale, service, repair and electronic microfiche management, storage and billing, reservations, general ledger, A/R and A/P.

The latest version of Dockmaster features a Windows graphical user interface. Modules include: VisualMarina, Point-of-Sale, Storage & Billing, Inventory Control, Reservations, Special Orders, Order Entry, LaunchMaster, FicheMaster and Accounting. Integrations include: Microsoft Office, Microsoft Project, Marinalife.com, MICROS POS and CVR, as well as MercNet and Compass interfaces.