boats.com has announced that the all new NetAccess 2.0 has been released. The NetAccess program is used by boat builders to link dealers and their full product range information via zip code locators to potential buyers researching boat products utilizing the boats.com, Inc websites (www.boats.com) and (www.yachtworld.com).

The new program includes all of the features of the original boats.com NetAccess program plus exclusive features that include boatsvideo providing an online video service and virtual tours of boats. Subscribers also benefit from the boats.com call tracking services consisting of "smart" toll free numbers included on builder brand?s MarineSite and all builders? boat listings. Together with Callbutton Marine, a person clicking the Callbutton will be asked for their contact information including name and phone number and within seconds their phone will ring, connecting them with the person who can answer their questions.

Announcing this new program, Paul Rabe, President, CEO and co-founder, boats.com Inc said, "As market leaders we recognize the necessity of listening to our clients. This enhanced version of our NetAccess program includes the boatsvideo promotional and tracking features our clients are asking for". Rabe continued "NetAccess 2.0 brings our clients brands to the attention of new prospects by providing the most cost-effective means for their brands to be presented to the broadest spectrum of potential buyers in an attractive and realistic manner."

The competitive advantage that NetAccess 2.0 provides is summed up by Jeff Scherer, eBusiness Manager, MarineMax Inc. "The Callbutton technology marries the web and the telephone and offers superb functionality of data capture. This program allows our consultants virtually instant communication with our customers to ensure they receive any information desired in the quickest manner possible. The data captured also allows us to do long-term marketing to prospects that contact us. This is certainly the most cutting-edge technology for the marine industry that we have seen."

OEM's or their Advertising Agencies who would like more information on the program can test drive Callbutton Marine by clicking my.callbutton.com/boats/drewmcfadden or can visit www.boats.com/published/production/interfaces/home/builders/index.jsp.

Written by: James Nolan
James Nolan is a former General Manager of YachtWorld.com and Boats.com. He has managed a number of well known companies including Autohelm, Barlow and Navtec. He has his own PR/marketing agency and writes a monthly column for Boating Business in the U.K.